I’m Peter Shoemaker. I write words that humans read. I love machines, mind you, but what I do isn’t meant to be harvested, parsed, broken apart, and spit out by machines and their algorithms. It’s meant to be understood by real live carbon lifeforms.

Like you, or me.

I write clear, beautiful, and catalyzing words about complex technologies and applications for people like you who want their constituencies to do more than just “like”. Who want, instead: understanding, investment, and sharing.